This is a research project design done for the American bank Wells Fargo, a company that provides financial support and services.
This consulting-style project encompasses a sophisticated design based on a concept of "desires," all those little things that people want to acquire and that they can accomplish through financial services offered by the bank.
The project includes 3d animation, information design, infographics, qualitative and quantitative visualizations and iconography.
Diagram for identification of product and service preferences
Icons as a complementary graphic