Cake Cutting Media is a post-production company focused on weddings in the United States, aiming to become the leading company in the market. They offer editing packages, 7-day delivery times, and have extensive experience with a team of over 15 people. Their goal is to support professional videographers who want to delegate post-production work and tackle the "backlog monster" through outsourcing, while they focus on closing new deals and building their personal brand.
For this project, I developed the entire visual identity, including the logo and its variations, brand applications, and brand guidelines, all aligned with a personalized social media strategy. This is a project with significant reach, aiming to establish a strong presence in the growing wedding post-production market in the United States and globally.
The project involved the development of several key elements, such as the brand concept and personality, the communication tone, and clear regulations for proper use both in private and in the commercial sphere of the post-production industry.
