Drivefulness™ reframes distracted driving by turning the car into a moment of presence instead of pressure.
The task was to build a clear, ownable concept for State Farm that shifts behavior not through fear or statistics, but through a calm, human mindset, inviting drivers to unplug, refocus, and find peace behind the wheel.
A safety message designed to feel like a breath, not a warning.
The task was to build a clear, ownable concept for State Farm that shifts behavior not through fear or statistics, but through a calm, human mindset, inviting drivers to unplug, refocus, and find peace behind the wheel.
A safety message designed to feel like a breath, not a warning.
For this project, two art directors collaborated to shape Drivefulness™ into a fully scalable visual system.
The work focused on logo construction, geometric forms, iconography, layout rules, and usage guidelines, ensuring clarity, consistency, and flexibility across digital, print, and motion.
Every element was designed to reinforce calm, focus, and intentionality while aligning seamlessly with State Farm’s master brand.
The work focused on logo construction, geometric forms, iconography, layout rules, and usage guidelines, ensuring clarity, consistency, and flexibility across digital, print, and motion.
Every element was designed to reinforce calm, focus, and intentionality while aligning seamlessly with State Farm’s master brand.
