To demonstrate to Walmart shoppers that this is more than just a stock-up store, Unilever and its brands Dove and Dove Men+Care have been developing campaigns across onsite, offsite, and social media formats. These digital-first programs were designed to inspire shoppers with accessible content and drive conversions through product recommendations. I was responsible for the art direction of these programs, creating key visuals tailored to both female and male audiences, which were implemented across brand shop pages, digital media, and influencer content.
Results
These programs successfully positioned Walmart as a styling destination, benefiting both Walmart and Unilever brands.
These programs successfully positioned Walmart as a styling destination, benefiting both Walmart and Unilever brands.
DMC Brand Shop project featured on the Walmart webpage as part of a seasonal male campaign.
Dove x WMT Global
I also contributed with the Dove x Walmart Global DSEP Strategy Campaign creating a set of game cards encouraging the Self-Steem Project in young girls across Canada, India, Central America and South Africa, this set was distributed in different malls across these countries.
Campaign to promote sports in girls across US using the partnership with Venus Williams and planned to be displayed in the Super bowl.
WALM YSMS
Brand Shop Proposal
DMC proposal for Walmart Brand Shop: This concept draws inspiration from Greek elements and masculine characteristics to engage consumers across a wide range of ages and needs.
A vibrant and youthful concept, where dynamic organic shapes draw attention and make the products stand out effortlessly.
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