Young lions Colombia 2024
I participated in this contest with designer Margarita Parra in the Digital Category for the Beer Brand Poker.
In this one, we had the challenge to create a campaign to promote friendship, and this is the result.
In this one, we had the challenge to create a campaign to promote friendship, and this is the result.
Context
It takes approximately 200 hours* to turn a stranger into a great friend, however, adulthood comes with its excuses and the hours count stops.
Idea
Introducing "Fixing the White Lies", the anti-excuse ally that saves your friend group. We invite people to send us, via X, Instagram, and WhatsApp, the excuses their friends gave them for not meeting up. With the help of our Bot, we identify the most urgent cases and, by teaming up with digital platforms, we ingeniously solve the excuses to get them out of their homes so they can continue cultivating quality time with their group, Poker-style.
Each intervention was recorded, and the most extravagant excuses became stars of our social media ranking, rewarding the best anti-excuse friend group. Because adulthood doesn't go away, but excuses do!
Results
9,000 NEW FOLLOWERS
5,000 CASES REPORTED
300% MORE INTERACTIONS
63 NEW STRATEGIC ALLIANCES
"The Poker campaign that could represent a benefit for mental health in Colombia." (Ministry of Health)
"Group reservation rates have exponentially increased in restaurants in the capital." (Acodres)
"Applications and platforms join Poker's anti-excuse campaign to get people out of their homes and interacting with real life." (Canal Capital)
Thanks for watching!
