Nexa Med Spa and NewU Wellness are two U.S.-based aesthetics and wellness brands unified through a shared design system. The project combines brand development, art direction, UI design, custom iconography, and generative AI imagery to create a cohesive digital experience balancing clinical credibility with a contemporary, premium visual language across both brands.
AI-assisted workflows helped establish a consistent visual system across custom imagery, iconography, UI containers, and digital assets, accelerating production while preserving a unified creative direction across both brands.
